Southern Wisconsin's largest bicycle sale is this weekend!

You can comparison shop, test ride, accessorize, and buy from all bicycle brands in one place!
The New Holland Pavilion comes alive in Madison with thousands of new bicycles at the lowest prices of the year!

Friday, March 13th Noon - 9pm | Saturday, March 14th 8am - 9pm | Sunday, March 15th 10am - 6pm

Parking at the Bikeorama Bicycle Sale

The Alliant Energy Center has over 5,800 paved and lit parking spots onsite for your convenience. Fees are currently $7.00 (cash/debit/credit card) per car, per day, or $21.00 per bus, per day. The daily parking fee allows same-day reentry with a parking ticket stub. View the location of this Bicycle Sale on a map. 

If you booked a hotel on John Nolen Drive or Rimrock road, this event is within walking distance.


Bicycle sale parking in Madison, WI