Wisconsin's Largest Bicycle Sale

Southern Wisconsin's largest bicycle sale is this weekend!

You can comparison shop, test ride, accessorize, and buy from all bicycle brands in one place!
The New Holland Pavilion comes alive in Madison with thousands of new bicycles at the lowest prices of the year!

Friday, March 13th Noon - 9pm | Saturday, March 14th 8am - 9pm | Sunday, March 15th 10am - 6pm