Madison's Largest Bicycle Sale March 8th, 9th & 10th 2019

Join Us In Its 26th Year

You can comparison shop, test ride, accessorize, and buy from all bicycle brands in one place!
The New Holland Pavilion comes alive in Madison with thousands of new bicycles at the lowest prices of the year!

Friday, March 8th Noon - 9pm | Saturday, March 9th 8am - 9pm | Sunday, March 10th 10am - 6pm


Wisconsin Bike Fed

Wisconsin Bike FedOur Vision 
We are here to help make Wisconsin one of the best places in the world to ride a bike. We want residents and visitors alike – from all backgrounds – to make cycling a central and convenient part of the Wisconsin experience.

Our Mission 
The Bike Fed is here to cultivate, motivate and unite a strong community of citizens as well as business and political leaders to move bicycling forward in Wisconsin – through education, legislation and involvement.

What have we done for you lately? 
From occasional recreational riders, hardcore racers, mountain bikers, commuters and everyone in between, we are the only state organization working daily for the interests of everyone who rides a bike, no matter their area interest or experience. To make Wisconsin more bikeable, we have to be actively engaged in advancing pro-biking legislation, education and activities. We’ve made some big strides forward.

How we legislate

  •  Passed law mandating 3-foot passing space
  •  Passed anti-dooring law
  •  Defined bicycle as a legal vehicle on the road
  •  Added $5 million in state funds for bicycling
  •  Restored $2 million to state budget after it was cut

How we educate

  • We offer fun beginner bicycle rides, safety information at hundreds of events and bike law classes that help both bicyclists and motorists understand how to be safe on the road.
  • We help thousands of children learn how to safely bike and walk to school.
  • Our annual Bicycle Summit, offers many unique speaking and listening session from various experts in bicycling.

How we encourage

  • Bike to Work Week encourages thousands of Wisconsinites to take on the commute by bicycle.

Capital Off-Road Pathfinders (CORP)
Capitol Off Road PathfindersCOPR is the Dane County chapter of IMBA, an organization dedicated to building sustainable trails as well as promoting and creating environmentally responsible off road bicycling opportunities. If you’re looking for a riding partner, to help build/design a trail, or just info on the local MTB trails, this is where you want to be.

We also run several races and other group events during the year, and have informal group rides most weeknights in season. We meet casually once a month at  a local bike trail (warm night) or indoor location (cold) for discussions, bike trip planning, trail building planning, and what-have-you. Summer location rotates between the local trail locations with a ride afterwords. Winter location to be announced on a monthly basis. All encouraged to come for the ride, the meet, or both.

Wisconsin Off Road SeriesWith a twenty-five year history, WORS (The Wisconsin Off Road Series), is one of the longest running, largest and most recognized mountain bike racing series in the world. WORS has promoted and staged over 270 cross country mountain bike races.

On average, WORS events attract over 600 entrants and equal or greater number of spectators. WORS events are oriented toward recreational mountain bikers and provide high value healthy outdoor experiences, entertainment and activity for them and their families. 

Through the years, WORS events have evolved from one-day races into weekend social events. Many racers arrive with their families on Saturday to pre-ride the course and to share the experience with friends they have made as a result of their participation in the series.

Wisconsin High School Cycling League

Wisconsin High School Cycling LeagueWisconsin High School Cycling League serves all Wisconsin high school and middle school-aged students, and regardless of ability level, is committed to providing a positive co-ed cycling experience. Each WI League season will include summer clinics, a four-race series, wilderness first aid certification courses and a Spring Leaders’ Summit for training and certification of coaches.

National Interscholastic Cycling AssociationWI League is committed to ensuring students and coaches learn and practice safe riding practices. To ensure students are able to develop their skills and be placed in an appropriate level for their racing experience, the WI League offers middle school and high school aged teams.

Madtown BMX bike track

Madtown BMX

Madtown BMX track in DeForest, WI has been serving riders and families of South-central Wisconsin since 2011. Our facility is proud to be one of the 350 sanctioned USA BMX tracks utilized by over 75,000 racers nationwide in the USA BMX network.  Through hard work and support we have continued to grow and engage more racers each year in the fast pace sport of BMX racing. We maintain a safe and challenging BMX track and are managed by an elected, volunteer executive board with more than 65 years of combined BMX experience. 

A team of dedicated volunteers and sponsors have helped us put together this wonderful experience for kids, families and businesses. As a 501c3 nonprofit organization, our primary source of funding is donations and sponsorships.

Bike MS: TOYOTA Best Dam Bike Tour 2019
Bike MSMore than a ride, this event is a weekend cycling experience driven by camaraderie and marked by inspiration, determination and fun – one where every pedal stroke brings us all closer to a world free of multiple sclerosis.

Part of a premier series, the 2019 ride will take place August 3-4 and travel from Waukesha  to Madison with an overnight stay in Whitewater. It features multiple route options including a century loop each day (a one-day option is available too). No matter which route you choose, you’ll experience the thrill of Wisconsin’s spectacular terrain and – as a fully-supported event – enjoy all-inclusive amenities including meals, rest stops, mechanical support and lodging.

You’ll also receive a tour T-shirt, finish line medal and completer bag, and  participate in the not-to-be-missed Saturday evening celebration. During the Best Dam Bike Tour’s 33-year history, cyclists have raised more than $25 million to support research, programs and services for the more than 11,000 Wisconsin residents diagnosed with MS – which is believed to be one of the higher prevalence rates of MS in the nation.

AIDS Ride Wisconsin
AIDS Ride WisconsinAIDS Ride Wisconsin - ACT Ride is a unique experience that will challenge, energize and inspire you. This all-inclusive, fully-supported ride through beautiful southern Wisconsin raises critical funds for the fight against AIDS in Wisconsin. Whether you are a beginner, a cycling veteran, or just want to challenge yourself, this ride is for you.

Choose from six route options, varying from short routes to multiple day options. Experience the beauty of Wisconsin from a bicycle seat and help those with HIV/AIDS in your community!

ARCW is one of the largest and fastest growing AIDS service organizations in the country, and nationally renowned for excellence in HIV healthcare. Through its integrated medical, dental and mental health clinics, pharmacy and medication assistance program, comprehensive HIV prevention efforts, and dedicated services such as food pantries, housing, legal representation and social work case management, patients gain the healthcare and support they need for long-term survival with HIV disease.  We ride to make sure that anyone who is living with HIV in Wisconsin has access to these programs and services no matter their ability to pay.

The Scenic Shore 150 Bike Tour
Leukemia & Lymphoma SocietyA two-day, 150-mile, fully-supported cycling event that is open to riders of all ages and abilities. One of Wisconsin's most popular bike rides, the Scenic Shore 150 is the largest locally organized and supported event for the Leukemia & Lymphoma Society. With 1,300 riders raising over $1.4 million we continue to be one of the premier charity cycling events in the Midwest.

The beautiful shoreline of Lake Michigan is the picturesque setting for a weekend of riding the shore for a cure!  We invite you to join up to 1,500 cycling enthusiasts who will pedal 150-miles in support of a cure for blood cancer. Your life will be changed as you are cheered on and supported on the route by blood cancer survivors and their families! Join us July 20-21, 2019.

Heart of Vilas County Paved Bike Trail System
Heart of Vilas County Paved Bike Trail SystemOne of the best ways to explore Vilas County is on two wheels, and the Heart of Vilsa County Paved Bike Trail System  offers riders more than 52 miles of paved trails that connect St. Germain, Sayner, Boulder Junction, Manitowish Waters, and Mercer. This spectacular trail winds through the Northern Highland American Legion Forest and along crystal clear lakes and rivers.

Along the trail are many scenic rest areas with picnic spots and restrooms. There are 20 different parking areas to choose where to start your ride. You will also find swimming spots for a quick cool down in the summer months and walking trails if you want a break from two wheels.

There are several campgrounds along the trail as well as many motels and resorts on or easily accessible to the trail. From the Heart of Vilas Bike Trail you can ride right up to a restaurant for a great meal or a quick snack.
The trail system features smooth pavement suitable for all types of riders -- from flat-to-rolling terrain, manageable hills, and multiple scenic bridges. Bring your sense of adventure!

Vilas Area Walking & Biking Coalition
Vilas Area Walking & Biking CoalitionThe Vilas County area in Wisconsin's Northwoods offers a lot to bike riders and walkers, and it could offer even more. The Coalition aims to bring together those who have developed trails in all parts of the Vilas area, those who put on the 5 organized rides in the area, and those in agencies like the county Health Department, the area's schools, and county and town government who can help make this happen.

VAWBC has several core purposes: publicizing the existing biking and walking trails in the area, enhancing safety for bike riders and walkers everywhere in the area, promoting multi-generational outreach, maximizing the economic benefits of biking and walking for Vilas area businesses and community members, and advocating for county & community planning to promote more biking and walking opportunities.
Vilas area trails include:
Each summer the area features 5 organized rides:

Bike For Boys & Girls Club
Bike for Boys & Girls ClubThe ride brings family, friends, coworkers and neighbors together to pedal through picturesque Dane County one summer morning every year. Pledges raised support the ongoing mission of Boys & Girls Club of Dane County to provide programs that inspire and enable our youth to realize their full potential.

Bike For Boys & Girls Club starts and finishes at McKee Farms Park in Fitchburg. As you choose your route (8, 25, or 50 miles), please consider the time it will take to ride each distance. We’d love to see you at the after-party, and we want to make sure you’re back in time to celebrate with us! Official rides and distances to be announced in the spring!

Hundreds of riders will pedal their way across the finish line and into the post-ride party of cold drinks and even colder custard. You can get involved as an individual rider or join a team. Cyclists of all ages and abilities can join in on one of three planned routes. See you there!

Pie RideJanesville Morning Rotary Pie Ride

Saturday, June 15th, the Janesville Morning Rotary club will host and celebrate the 19th Annual Pie Ride – one of Wisconsin’s most popular bicycle events with over 600 participants last year.

The Pie Ride has served as one of the primary fundraisers of the Janesville Morning Rotary.  Each year the volunteer staff and board of the Morning Rotary Club returns these much-needed dollars to the local community in the form of scholarships and grants to deserving students and vital programs serving our Rock County community.

The 2019 edition of the Pie Ride features brand new courses, traveling through and southeast of Janesville.  Pie Riders can choose a family friendly 20K ride while more experienced riders can choose a 50K, 100K or Century route that travels through beautiful eastern Rock County.  All routes are staffed with safety personnel, water stations, and restroom facilities.  All registrants will receive pre and post-ride refreshments, a long-sleeve T-Shirt, and all finishers will receive a pie!

Wilderness Voyageurs

Wilderness VoyageursInn to Inn biking vacations throughout the US and Cuba, fully supported and guided bike tours, rail trails, road and mountain bike itineraries.

Visit the San Juan Islands, climb passes in Colorado, pedal past Buffalo in the Black Hills, cruise rail trails in Missouri, explore the Civil War battlefields of Gettysburg, all by bike, all effortlessly with the support of our staff.

Explore 12 national parks by bike, dine at local hidden gems, stay in unique lodging, let us worry about the details. You show up... Ride - Relax - Connect

Tour de Cure

Tour de CureMany Roads. One Purpose.

Join the American Diabetes Association at the 2019 Madison Tour de Cure: it’s more unified, inclusive and powerful than ever before, with ride, run and walk options for the whole family!  All riders, runners, and walkers will be treated to lunch and a fantastic celebration party for all to enjoy.

Ride. Run. Walk.

Tour de Cure is for people of all cycling abilities, featuring 5 well-marked cycling routes with safety marshals and safety vehicles, and fully stocked rest stops to fuel your journey! The 5K run and walk routes are a great way to get out, have fun, and celebrate those who are living with diabetes.

Tour de Cure is more than just a ride, walk or run– it is a celebration of the ADA’s mission and a chance to raise critical funds to help fight diabetes. Every mile covered and every dollar raised brings us that much closer to a cure.

After registering you will have access to your Participant Center, which is your fundraising hub. You will have a personal page to share your story, mobile apps, email templates and more. Fundraising has never been easier.

Langlade Area Mountain Bike Association

Langlade Area Mountain Bike AssociationLanglade Area Mountain Bike Association is a mountain bike club organized as a 501c3 nonprofit that maintains trails in Eastern Langlade County. Trails include The Nicolet Roche, 18 miles of technical single track which is rated one of the top 10 mountain bike trails in Wisconsin by MTB Project.

Other trails include the Wolf River Trail which is also technical single track and the Wolf River State Trail which is a gravel ride along the Upper Wolf River.

The Wolfman Triathlon

Wolfman TriathlonThe Wolfman Triathlon is a unique offroad triathlon in and around the Wolf River in Eastern Langlade County. The three legs of the event are: Down River white water, canoe or kayak, Mountain biking on technical single track and trail running. It is a weekend outdoor festival with music, food trucks, raffles, an after race picnic/ pig roast, craft beer, camping on site and outdoor vendors. The events home base is the Gardner Dam Scout camp on the Wolf River. The Wolfman is a 501c3 nonprofit that donates proceeds of the event to 14 different clubs and nonprofits that help put on the event. This is the 25th year for this iconic event.

Wisconsin Women Cycling

Wisconsin Women CyclingWisconsin Women Cycling is a Non-competitive Cycling Event Management business. Our focus is event creation, planning and management of non-competitive sporting activities for kids, women, and men, primarily set around cycling - growing the sport of women cycling in particular.

We are the creator of the Wisconsin Women Century, Bike4aCause (TM), and the Holy Hill Hundo. We also manage other rides and conduct clinics and classes to fit the needs our cycling community. See the complete list at

Our mission is to grow the sport of women cycling by helping girls and women set and achieve obtainable goals in an environment where one will not be judged. Through networking and outreach efforts, we strive to create safe, fun, social and educational activites meant to inspire girls and women to make healthy choices, on and off their bikes.


My Team TriumphmyTEAM TRIUMPH is a human services nonprofit organization that assists individuals with disabilities to help them participate in athletic endurance events, such as runs, bike rides, and triathlons. myTEAM TRIUMPH serves athletes across the state of Wisconsin and participates in 65+ events annually.

12 Hours of Road AmericaThis year, myTEAM TRIUMPH is hosting a 12 hour bike ride fundraiser called, 12 Hours of Road America. This ride is made for athletes of all abilities and skill levels. Participants can participate as a team or as an individuals working to complete as many laps as possible around the iconic Road America race track in Elkhart Lake, WI. The Road America track is a 4-mile loop composed of hills, tight turns, and fast straight aways, it will surely keep riders entertained.

Tour Da Goose

Tour Da GooseJoin us for the Seventh Annual Jon Fisch Memorial Tour Da Goose Ride on June 22, 2019! All proceeds benefit the Watertown Area Cares Clinic, which provides free health care for the uninsured in Jefferson & Dodge Counties. This awesome ride offers supported distances of 100, 62, 42, 22 and 12 miles through the picturesque countryside of Jefferson and Dodge Counties. The Registration Fee is $60/rider with pre-registration or $65/rider Day-of-ride.

ALL RIDES BEGIN & END at RIVERSIDE PARK. Each distance has multiple rest stops as well as a sweeper vehicle to ensure no cyclist gets left on the road.

There will also be a really wonderful and refreshing lunch that includes Pulled Pork Sandwiches and Vegetarian Wraps, as well as a great beer selection available from the NEW Hubbleton Brewery. The Food Fun & Fellowship continues after the ride with LIVE MUSIC from Noon – 3pm! Don’t miss it! Although the Tour Da Goose is a ride (not a race!), it is part of the March 2 November Race Series, and series participants are rewarded with points allotted to the distance they ride.