Southern Wisconsin's largest bicycle sale is this weekend!

You can comparison shop, test ride, accessorize, and buy from all bicycle brands in one place!
The New Holland Pavilion comes alive in Madison with thousands of new bicycles at the lowest prices of the year!

Friday, March 13th Noon - 9pm | Saturday, March 14th 8am - 9pm | Sunday, March 15th 10am - 6pm

MAP

Join Us at Bike-O-Rama

Alliant Energy Center's New Holland Pavilion

1919 Alliant Energy Center Way
Madison, WI 53713

For more info please call (608) 347-7911 or email us.
 
See here for Information about parking at this bicycle sale and show event.


View Bike-O-Rama in a larger map

View Bike-O-Rama in a larger map
 
 

LOCATION 

The Alliant Energy Center is located at the gateway to downtown Madison, WI, just off the Beltline (Hwy 12 & 18), on John Nolen Drive. With such a great location, the campus is just five minutes from interstate 90/94 via Hwy 12 & 18, minutes from the Wisconsin State Capitol, Madison’s State Street area and the University of Wisconsin-Madison campus, and only 15 minutes from the Dane County Regional Airport, which travels non-stop to and from many key destinations, or to and from from anywhere in the world through connecting hubs.

The Alliant Energy Center is a prime site, situated near three major metro areas – 250 miles from Minneapolis, MN, 145 miles from Chicago, IL and 75 miles from Milwaukee, WI.

From Chicago (South): I-90 to exit 142A, west on Hwy. 12/18, 5 miles to Rimrock Rd. exit 262 

From Green Bay (North): I-90 to exit 142A, west on Hwy. 12/18, 5 miles to Rimrock Rd. exit 262

From Milwaukee (East): I-94 West, I-90 South to exit 142A, west on Hwy. 12/18 to Rimrock Rd. exit 262

From Minneapolis (West): I-90 South to exist 142A, west on Hwy. 12/18 to Rimrock Rd. exit 262

From Des Moines (South): I-80 East to I-380 North, north on Hwy. 151 to Hwy. 12/18E, exit at Rimrock Rd. exit 262

Entrances

The Alliant Energy Center is served by four entryways: the Main Gate from Rimrock Road on the Southeast; the Nolen Gate from John Nolen Drive on the East; the Olin Gate from Olin Avenue on the North; and the Rusk Gate from Rusk Avenue on the South.