Madison's Largest Bicycle Sale March 10th, 11th & 12th 2017

You can comparison shop, test ride, accessorize, and buy from all bicycle brands in one place!
The New Holland Pavilion comes alive in Madison with thousands of new bicycles at the lowest prices of the year!

Friday, March 10th Noon - 9pm | Saturday, March 11th 8am - 9pm | Sunday, March 12th 10am - 6pm

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Entertainment at the Midwest Bicycle Show and Sale


T.J. Howell's Comedy Unicycle Show
Friday 5:30 & 7:30 pm                                   Saturday 9:30 & 11:00 am, 12:30 pm Sunday 11:00 am & 1:30 pm
Howell's Airbrush Face Painting
Saturday 11:00 am - 5:00 pm                       Sunday 11:00 am - 3:00 pm
Jeff Lenosky's Stunt Show
Friday: 4:30pm, 6:30pm, 8:30 pm             Saturday: 2:00pm, 4:30pm, 7:00 pm         Sunday: 12:45pm, 2:30pm, 5:00 pm
Jay the Semi-Twisted Balloon Twister
Saturday: 11:00am - 4:00pm                         Sunday 10:30am - 2:30pm



New This Year! TJ Howell's Comedy Juggling and Unicycle Show! And Howell's Airbrush Face Painting!



7 FREE shows!

Friday 5:30 & 7:30 pm
Saturday 9:30 & 11:00 am, 12:30 pm
Sunday 11:00 am & 1:30 pm
With the energy and speed of a skilled athlete and the timing and accuracy of an accomplished magician, T.J. Howell presents a world-class comedy juggling and unicycle performance. This amazing display of talent is an experience you will never forget! T.J. combines comedy juggling with exceptionally skilled technical juggling, creating a unique one-of-a-kind presentation. Howell is adept at unbelievable feats of dexterity and manipulation, from juggling objects of myriad sizes to riding atop unicycles as high as six feet tall. Read about his world record here!

Airbrush Face Painting


Saturday 10:00am - 5:00 pm
Sunday 10:00 am - 3:00 pm
We have many unique and popular designs, something for everyone. Our designs only take a short time to apply but are sure to WOW you! We don’t only do FACE Painting, we will even paint your arms, legs, ankles and hands too! To create these awesome designs, we use a wide array of brightly-colored paints. These are water based airbrush paints that dry quickly and last for hours, but will wash off easily with soap and water. Our designs are finished with a sprinkle of sparkling glitter, adding that extra special touch!    

Jeff Lenosky to Return to 2016 Midwest Bicycle Show and Sale


3 FREE stunt shows per day!

Friday 4:30pm 6:30pm & 8:30pm
Saturday 2:00pm 4:30pm & 7:00pm
Sunday 12:45pm  2:30 & 5:00 pm

The annual Midwest Bicycle Show and Sale showstopper Jeff Lenosky returns for what promises to be a spectacular 2016 show! Among his numerous exploits, Lenosky has been dazzling Midwest Bicycle Show and Sale crowds for years. For 2016, Jeff is riding again and fully loaded to defy the laws of physics for our entertainment! 
A legend of mountain bike freeriding and trials riding, Lenosky is a veteran Giant rider who travels the country competing and performing demos. A native of New Jersey, he is a pioneer of MTB street and urban riding and he holds the world record for the highest bunny hop on a mountain bike (45.5 inches). Today Lenosky spends most of his time showing off his skills at group events and also competing in trials, dual stunt and other events such as the Odd Couple MTB/BMX contest at Ray’s MTB Park in Cleveland. In a typical year, he performs more than 150 shows all around the country.  More than just a rider, Jeff understands the demands of trials and freeriders and has designed and constructed courses around those demands. He has designed, created, and constructed courses for multiple competitions and has been instrumental in the development of the sport. Also, Jeff has played a large role in the development of his own bike, the Giant STP. This versatile machine was designed from the ground up to meet the needs of demanding riders, like Jeff, who push their bikes past the edge of possibility. Check out the STP in action durring Lenosky's 9 shows, and test ride one for yourself afterwards. We'll have them out at the show and on sale for the 2016 Midwest Bicycle Show and Sale! Check out Jeff's website here!

New this year! Jay the Semi-Twisted Balloon Twister!

FREE Show!

Saturday 11:00am to 4:00pm and Sunday 10:30am to 2:30pm

On the balloons I can twist almost anything.I love twisting and I do it fast. Hyperactivity does pays off in the end!
I try to be flexible with people. I rather be twisting is my motto in life. I make people happy and bring a more festive atmosphere anywhere I go.