Southern Wisconsin's largest bicycle sale is this weekend!

You can comparison shop, test ride, accessorize, and buy from all bicycle brands in one place!
The New Holland Pavilion comes alive in Madison with thousands of new bicycles at the lowest prices of the year!

Friday, March 13th Noon - 9pm | Saturday, March 14th 8am - 9pm | Sunday, March 15th 10am - 6pm


Every new bicycle purchase includes a LIFETIME WARRANTY and 2 Free Tune-ups*!  *Electric bikes carry the manufacturer's warranty and come with two free tune ups.
Get directions to this Bicycle Show & Sale | View the Flyer for this Bicycle Show & Sale