Don’t Miss the Midwest Bicycle Show and Sale!

You can comparison shop, test ride, accessorize, and buy from all 2016 bicycle brands in one place!

The New Holland Pavilion and the Arena Building come alive in Madison with thousands of new bicycles at the lowest prices of the year!

  • Friday, March 11th Noon – 9pm
  • Saturday, March 12th 8am – 9pm
  • Sunday, March 13th 10am – 6pm

Bicycle company sales reps will be showing their 2016 lines at the lowest prices of the year!

FREE admission for everyone! (Alliant Energy Center does charge for parking)

Every bicycle purchase includes a LIFETIME WARRANTY and 2 Free Tune-ups!

Get directions to this Bike Sale.